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Breathe New Life Into Your Brand

 Use the Power of your Tagline

Your tagline is one of the most powerful marketing tools you have. In today's competitive marketing environment, your brand needs to be a work in progress requiring constant attention and protection. Ask yourself … Is your tagline strong enough to get noticed and incite questions?

Inside the customer's mind, your brand is forever being measured and evaluated. So … how can you breathe new life into your old brand without reinventing the wheel or breaking the bank?

One of the easiest and most cost-effective ways to communicate a new or revised brand message is by creating a tagline.

Firstly, What Is A Tagline?

A tagline is a few descriptive words that sit alongside your logo. It typically communicates a commanding brand message to arouse interest with your intended audience.

A tagline should be yours and yours alone, expressing your company's positioning and values. It adds consistency to your marketing and communications messages, and as an added bonus, your tagline will help to align internal understanding of your company's vision and goals.

Creating Your Own Tagline

Before you start putting pen to paper with some clever and/or 'cutesy' phrases, set aside some quality time to clarify the core essence of your brand attributes – vision, values, credibility, aspirations, personality, benefits.

This could make for an interesting study and significant debate, so call upon the support of some key players to help you out. Once you reach a comfortable level of consensus you'll have a strong basis for conducting tagline development.

A few Things to Remember

-          Don't waste your tagline by repeating what's in your name.

-          Choose the personality and suitability for your tagline – is it abstract, humorous, serious.

-          Remember that consumer expectations are crucial.

-          Keep it simple.

-          Don't be too generic.

-          Be emotive.

-          Check out other taglines to see what works.

-          Don't change it just because you're tired of it.

-          Make sure it's easy to say and spell.

Use It

Use your tagline everywhere and don't forget to include it on your email signature. And remember … make sure it is portraying your company in the right light.

Contact O'Connor Business Minds to discuss your marketing and communication needs by emailing info@oconnorbizminds.com.au.